Swiss design in 2025: Making more impact with less 🎨

In a visually saturated world, simplicity and clarity are more valuable than ever. Swiss design, with its timeless "less is more" philosophy, continues to guide impactful creations across branding and digital products in 2025.

Why Swiss design matters today 🕰️

Swiss design isn’t just a style—it’s a mindset. Focused on clarity and balance, it cuts through the noise to deliver purposeful designs. The influence of Josef Müller-Brockmann and projects on Behance prove its relevance in today’s creative landscape.

The four pillars of Swiss design

Swiss design is built on grid systems, typography, simplicity, and contrast. These principles work together to create timeless and functional visuals.

Grid systems: The blueprint of balance 📏

Grids create structure and harmony, ensuring every element fits perfectly. Explore The Grid System Guide for practical tips, or dive into Müller-Brockmann’s archive to see grids in action.

(left) Grid Systems in Graphic Design by Josef Müller-Brockmann, 1999 / (right) photo of Josef Müller-Brockmann, 1969

Typography: Communicating with precision ✍️

Swiss design uses typography to create clear hierarchies and improve usability. Tools like TypeScale and TypeWolf help you refine your typography, while Dribbble’s typography projects showcase bold, minimal examples.

(top) TypeScale screenshot, from TypeScale / (bottom) Swiss Design typography examples by Carlo Vivarelli (left) and Armin Hofmann (right) from House of Swirtzland

Simplicity: Thoughtful reduction 🧘

Swiss design thrives on removing unnecessary elements while focusing on purpose. Awwwards' Minimalist Websites highlight this, while Smashing Magazine provides actionable insights into minimalist layouts.

Swiss Design UI by HizkiaSt from Medium

Contrast and clarity: Guiding the viewer 👁️

By mastering contrast, Swiss design creates clear hierarchies that guide the viewer’s eye. Use tools like Coolors for palettes and WebAIM’s Contrast Checker for accessibility. Stunning examples can be found on Dribbble.

(top) Screenshot from Coolors / (bottom) Swiss Color Picker from Fastcompany

Conclusion ✨

Swiss design proves that less is more. By focusing on grids, typography, simplicity, and contrast, you can create designs that are not only functional but also timeless.