POV Budapest 2024: day 2 recap - a fusion of design, technology, and culture

The second day of POV Budapest 2024 brought another wave of inspiration, innovation, and insights from the world of design. From morning workshops to thought-provoking presentations by industry leaders, Day 2 showcased the diversity and dynamism of the creative field. Let's dive into the highlights of this extraordinary day.

Morning programs: engaging workshops and discussions

The day kicked off with three engaging morning programs that set the tone for an inspiring day. Attendees participated in a round table discussion on designing Budapest, received valuable portfolio reviews from Wix professionals, and explored AI-powered design in a workshop led by Áron Filkey using Runway. These sessions provided a perfect blend of local context, professional development, and cutting-edge technology.

Stellar lineup of speakers

How & How: brand values and narratives

How & How delivered a captivating presentation on brand values and narratives. They showcased exciting projects and offered a sneak peek into their behind-the-scenes process, demonstrating how strong brand storytelling can create lasting impact.

Photo by Bertalan Soos

Studio de Ronners: Cultural branding excellence

Operating from Rotterdam and Antwerp, studio de Ronners is known for blending Dutch design with Belgian finesse. Their portfolio, spanning museums, cultural institutions, and corporate clients, showcased their distinctive approach to typography and bold use of colors.

Photo by Bertalan Soos

FIELD: technology-driven design

FIELD's presentation focused on their approach to exciting people and inspiring change through advanced technology, engaging storytelling, and immersive experiences. They highlighted how they leverage technology to unlock a brand's creative potential, with a particular mention of creative coding in architecture.

Photo by Bertalan Soos

Ragged Edge: rule-breaking design for changemakers

Stepping in as a last-minute replacement for Bleed, Ragged Edge brought their unique perspective on rule-breaking in design. They shared insights on their work with various brands, emphasizing their process designed to reward bravery and achieve meaningful change.

Photo by Bertalan Soos

Photo by Bertalan Soos

Dinamo: humor and insights

Dinamo's presentation was filled with humor and interesting insights. They shared the story of their first huge project and the journey of becoming a somewhat organized studio. The team also offered behind-the-scenes information about font licensing, including their new approach to this often complex aspect of design.

Photo by Bertalan Soos

Tomcsányi: post-socialism's influence on fashion

As the only Hungarian speaker in the lineup, Tomcsányi delivered an exciting presentation about Hungarian culture and post-socialism's influences on her work in fashion. This unique perspective added a rich cultural dimension to the day's discussions.

Photo by Bertalan Soos

Anna Kulachek: global design influence

Anna Kulachek, a graphic designer and art director originally from Ukraine and now based in New York, shared her experiences working with high-profile clients like MoMA, Nike, and Prada. She particularly highlighted her role as Art Director at the Strelka Institute of Media, Architecture, and Design, showcasing how she shaped the institute's visual identity over eight years.

Photo by Bertalan Soos

Kurppa Hosk: Merging strategy and design

Closing out the day, Kurppa Hosk presented their approach to tackling complex business challenges through design. With offices in Stockholm and New York, they shared how their "Business Artistry" strategy blends commercial insights with innovation and craftsmanship, showcasing work for clients like Zalando and Pinterest.

Photo by Bertalan Soos

Looking ahead: POV Budapest 2025

As the conference concluded, the exciting news of POV Budapest's return next year left attendees eager for more. We at Fluffys look forward to bringing you the latest insights and trends from this crucial event in the design world.